My name's Cerys (pronounced Kerris) and I'm a multi-award winning trainer, helping children's activity providers to get into schools or nurseries...so they can earn a consistent income and grow a business that they're proud of around their families. Having been a shy child at school - who got her confidence from extra-curricular music, drama and dance - I'm on a mission to have a bigger impact on children's lives as we grow our businesses together.
As a children's activity provider, I spent more than a decade trying and testing different methods for getting my business into schools and nurseries. Having been a primary school teacher and subject coordinator since 2004, I knew what schools wanted from external providers but business and marketing was a whole new ball game! I asked business coaches and head teachers but no one could really help me with an actual strategy, until I figured out my own (one that gave me a 107% income increase).
It turns out that strategy has worked for thousands of providers since then!
Having been trained up as a business coach in 2013 and then appointed as Head of Curriculum for a business school, I knew that I wanted to transition into an online coaching business in 2017 when I moved away to Wales. So when a group of dance teachers asked me to teach them how I got my business into schools and nurseries, I never dreamed that this tiny 'made-up' micro-niche of mine would become such a sought after resource within the children's activity industry with 3000+ providers taking my 5 day challenges each year.
And since hundreds of providers started taking part in my pioneering, CPD accredited programme - the Approaching Schools Academy....and over 40 national/international franchised brands hired me to work privately with their networks...there have been some phenomenal results, such as:
- Part-time providers being able to finally leave their 'day' jobs and replace their income doing what they love
- Community businesses adding £20-£30k to their annual revenue by starting to work with schools & nurseries
- Independents becoming so profitable that they can now start franchising their businesses
- Individuals building a team of teachers to grow their businesses in schools & nurseries
- Former teachers replacing (or exceeding) their salary and continuing to do what they love but on their own terms
I'm all about Building Creative Confidence with the providers I work with and the little people they work with...but the positive ripple effect of us working together doesn't just stop there... let me explain:
Thailand was pivotal in my 20 year A.C.E. career in Activities, Coaching & Education. Specialising in Dance at an international school in Bangkok from 2006-2008 is what led me to setting up my own dance business when I returned back to the UK... and coaching 60+ business school clients remotely from Thailand in 2015, is what set me on the path to creating my own online programme when I moved away from my dance school.
To give back, the Approaching Schools Academy is partnered with B1G1 and I'm thrilled that my members and I have been able to provide over 1,500 days worth of school fees for orphaned/at risk children in Thailand, having a truly global impact on children's lives as a result.
Get in touch to find out how you can work with me below.
Find out how Cath made an extra £2k per month recurring in her MFL franchise after joining the Approaching Schools Academy
Find out how Gill went from no responses to fully booked in schools - now teaching Mindfulness 4 full days per week in Scotland - after joining the Approaching Schools Academy
Find out how Lisa replaced her secondary Science teaching salary in just 1 term after joining the Approaching Schools Academy
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Cerys Keneally Ltd is a company registered in England and Wales. Registration number 07870876. VAT number 424292801