"Imagine a world where every child actually feels EXCITED to go to school."
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About Me
I help children's activity, education and wellbeing providers to build long-term partnerships with schools or nurseries so they can earn a consistent income and have a bigger impact on children's lives. Together, we're building the #3rdWorkforceInEducation to support schools in delivering a broad and balanced curriculum, while educating the whole-child.
- 10,000+ providers have taken The 5 Day Approaching Schools Challenge
- 450+ providers have taken part in my group programmes, such as the CPD accredited Approaching Schools Academy
- 49+ leading national/global franchised brands have received bespoke private training on marketing / selling to schools & nurseries for their networks
Why Me
- ICAP Icon Award for Outstanding Contribution To The Children's Activities Industry 2026 - WINNER
- Institute of Children's Activity Providers. - PARTNER
- Children's Activities Association - TRUSTED PARTNER
- STEAM Impact Awards 2026 - JUDGE
- Full STEAM Ahead Conference 2026 - SPEAKER
- Club Hub Top 100 Children's Activity Providers 2026 - JUDGE
- What's On 4 Kids Steve Franks Shining Star Award For Excellence & Innovation 2025 - HIGHLY COMMENDED
- Jo Jingles 30th Anniversary Conference 2025 - SPEAKER
- Little Kickers Global Goals Conference 2024 - SPEAKER
- BSN Children's Activity Providers Conference - SPEAKER
- Club Hub Awards 2024 & 25 - SPEAKER
- Club Hub Awards - Supplier Of The Year 2023 - WINNER
- TEDx Nantymoel 2023 - TEDx SPEAKER
- What's On4Kids - Game Changing Supplier 2021 WINNER
- Club Hub Awards 2022 - JUDGE
- Wales CASA Awards 2022 - JUDGE & SPEAKER
- CYD? Teachers Convention 2023 & 2024 - SPEAKER
- The Dance Business Conference 2023 - SPEAKER
- Daisy First Aid Conference 2023 - SPEAKER
- ICAP Conference 2021, 2022 & 2023 - SPEAKER
As a multi-award-winning speaker and trainer for the children's activity industry, I've created a pioneering professional development programme for the sector, helping independents, franchisees and franchisors with a bespoke marketing strategy for growing their businesses by working with schools and nurseries. My unique work is based on a collection of insights from my 22 year career as a primary school teacher, subject co-ordinator, teaching agency manager, children's activity provider and head coach for a national business school.
Committed To Raising Standards For The Sector...
